SMILE when you ride
We are a small New Zealand company operated by women who care about YOU being comfortable & confident on a bike so you can ride more and enjoy your riding or as we like to say
SMILE when you ride
Founded in 2014 goRide is challenging and helping to transform the look and feel of biking. Making ALL riders of different ages, capabilities, genders and shapes feel welcome, supported and considered. Everyone is a cyclist.
What you will love about goRide
- WE VALUE & CARE ABOUT YOU. We provide exceptional customer care & service because we want to make biking easier for you so you can ride more. Enjoy our solutions, guides & stories designed, selected & written to support you.
- MOVE ASIDE LYCRA. goRide has designed & manufactured goUnders – Padded Bike Underwear. Our NZ made goUnders give you flexibility and choice on what you wear when you ride… without compromising your comfort on the bike seat.
- WE ARE FOCUSED ON YOU ENJOYING YOUR BIKING. It takes a lot more than just a bike for you to love your riding, and have more and better biking experiences.
- BIKE IN CLOTHING YOU FEEL GREAT IN. You can feel comfortable on and off the bike in your choice of bike clothing. goRide is designing NZ made fun and functional movement clothing to suit a variety of body shapes and the different purposes of biking.
- WE UNDERSTAND, SEE & HEAR YOU. We are riders & we listen. We want ALL riders to feel welcome and know we are working to meet your riding needs.
- TO ENJOY FAMILY RIDING YOU NEED SUPPORT. As family riding specialists and mums we have the knowledge, expertise & solutions to help your family ride bikes.
- WE SUPPORT & CHALLENGE YOU. We want to give you the confidence to know you can achieve more on a bike.
Get to know the founders… Annette & Jo
Annette & Jo both love to bike and understand how great you can feel when you ride. The joy of riding a bike is something everyone should feel and can achieve with the right support. They know that supporting people to ride bikes more often and in more places with a can create better lives and communities. We love supporting you to find your SMILE.
Biking is a part of mine and my families lifestyle. It is part of my wellness.
With a background in physiotherapy & health and wellness education it is a privilege to support more people to find a love of riding a bike.
For most of my life I have happily ridden a bike for recreation, transport or travel.
My work history has been in physical education and health promotion. But I also have a passion for clothing design which, to my delight, goRide is utilising.
Connect with goRide
Please contact us with any questions you have about your riding – questions about your bike, your bike gear or your body.
Also let us know what you would like to see happening at goRide.