About goRide
SMILE when you ride
We are a small New Zealand company operated by women who care about YOU being comfortable, confident and having successful biking experiences, so you can enjoy your riding and ride more, or as we like to say
SMILE when you ride
Founded in 2014 in Nelson, goRide is challenging and helping to transform the look and feel of biking. Making ALL riders of different ages, capabilities, genders and shapes feel welcome, supported and seen. Everyone is, or can become, a cyclist in our world.
What you will love about goRide
- WE ARE FOCUSED ON YOU ENJOYING YOUR BIKING. It takes a lot more than just a bike for you to love your riding, want to ride more and have better biking experiences.
- WE SUPPORT & CHALLENGE YOU. We want to give you the confidence to know you can achieve more on a bike.
- EXCEPTIONAL CUSTOMER CARE & SERVICE. We are easy to contact and connect with. We provide a fast, efficient buying experience and an easy returns system. Enjoy our carefully selected solutions, and our huge range of guides & stories written by us (not a machine) to support you.
- OUR Bike goUNDERS. goRide, in collaboration with LiveLifeMove, designs & manufactures Bike goUnders – Padded Bike Underwear. Our NZ made Bike goUnders give you flexibility and choice on what you wear when you ride… without compromising your comfort on the bike seat.
- OUR MOVEMENT CLOTHING for BIKING. You can be happy with what you wear on a bike. Our movement clothing brand LIVELIFEMOVE designs NZ made fun and functional movement clothing to suit a variety of body shapes. Wear stylish, flattering and comfortable clothing for biking and movement.
- UNIQUE SUPPORT. The years of riding knowledge & expertise that we have has been poured into our online courses, consultations & riding programmes. We are proudly family riding & bike seat comfort specialists.
Get to know goRide’s founders… Annette & Jo
Annette & Jo both love to bike and understand how great you can feel when you ride. The joy of riding a bike is something everyone should have the opportunity to feel and achieve with the right support and guidance. They know that supporting people to ride bikes more often, and in more places, will create happier and healthier communities in New Zealand and beyond.
Annette
For most of my life I have happily ridden a bike for recreation, transport or travel.
My work history has been in physical education and health promotion. But I also have a passion for clothing design which, to my delight, goRide is utilising.
Jo
Biking is a part of mine and my families lifestyle. It is a part of my wellness.
With a background in physiotherapy & health and wellness education it is a privilege to support more people to find a love of riding a bike.
goRide at Markets & Fairs
Where can you meet us?
Come face to face with goRide during the warmer months of the year.
Coming to Nelson or live in Nelson? Come meet us at the market.
From October to April we can be found among the 200+ stalls at the iconic Nelson Saturday Market. Open from 8am to 1pm every Saturday morning in the central city – Montgomery Square.
Live in Wellington? See you at the 2027 Newtown Fair!
Come find us during this amazing day in Wellington, Sunday March 7
Bike goUnders in Store at Electrify Nelson
Coming to Nelson or live in Nelson? Find our top selling Mens & Womens Bike goUnders in store.
Simply drop by Electrify Nelson to see a great range of E-Bikes, view our Bike goUnders and meet Tania & Mike.
Monday to Friday 9-5pm, Saturday 10-3pm
76 Vanguard Street, Nelson South
goRide in the Media
December 2023 Interview
Get a behind the scenes view of our business.
Understand our small NZ business, the success of our Bike goUnders and the challenges of running a business in a digital world.
We were thrilled to be chosen to be interviewed by Digital Boost during their time supporting Small NZ Business’.
Connect with goRide
Please contact us with any questions you have about your riding – questions about your bike, your bike gear or your body.
Also let us know what you would like to see happening at goRide.